We’re excited to announce we pledge our support to PRS Foundation’s Keychange Initiative, working towards achieving or maintaining 50/50 gender balance across our festival and conference line-ups by 2022. Keychange is a pioneering international initiative supported by the Creative Europe programme of the European Union which is empowering women to transform the future of the music industry.
Our Kendal Calling line-up features a total of 145 female bands and DJ’s, which, overall is a massive 24% female representation with more acts still yet to be announced! We believe that the time for a shake up in the music industry has come, and we’re committed to being part of the positive action in live music and beyond.
“An initiative like Keychange provides clear goals and measures for festivals who are already committed to presenting audiences with more diverse line-ups. By giving discrimination an ultimatum, we’re ensuring that equality will eventually be the norm, and we’re very proud for Kendal Calling, bluedot and Off The Record to be a part of the progress.” – Emma Zillmann, Programming Director @ From The Fields (Kendal Calling, bluedot, Off The Record)
Find out more about the Keychange Initiative HERE
Check out our Essential ‘The Future Is Female’ playlist on Spotify and keep your ear to the ground for more female fronted line-up announcements.